Long House Studio

Steve Lesnard Brings Up Pointers For Marketers Who Utilize The Services Of Influencers

Steve Lesnard is a regular presence in the global marketing realm and he is a frequent commentator on ways that marketing departments can achieve success. He recently opened up on the topic of how marketings can get the most out of their influencer strategies. There are two major points that Steve makes concerning this important area of marketing.

The first point that Steve Lesnard makes is that marketers need to build a true connection between themselves and the influencers that they utilize to promote a brand. It is important when collaborating with a recognizable influencer that they are authentic in their connection with the brand that you are putting forward. Steve Lesnard emphasizes that this should be the first consideration that marketers bear in mind.

Read More: Steve Lesnard Joins The North Face

Steve Lesnard points out that celebrity influencers can play a major role in a marketing campaign but marketers should also consider the value that they can get out of more grass roots-oriented strategies. Identifying influential consumers who use a product can be a great way to build exposure for said product.

Steve Lesnard points out that marketers who follow these strategies with their influencer campaigns will gain an edge in their goal of building brand awareness.

Betsy DeVos’s Gracious Demeanor Masks Her Steely Determination

Betsy DeVos’s alignment with the Trump administration is seamless…or at least it seems that way. However, things are sometimes different behind the scenes.


Take, for example, when President Trump rescinded an Obama policy allowing transgender school students to use the bathroom that matched gender identity. While an unnamed aide said that DeVos had found fault with the ruling, she exhibited no such doubt when explaining the upcoming move to a group of transgender staffers at the U.S. Education Department she leads.


Soon after, in a speech before the Conservative Political Action Conference, she criticized the Obama administration for its “overreach” on the issue, again revealing no air between the president’s views and her own.


That doesn’t mean she’s a pushover. Many who know of her school choice advocacy in Michigan know that DeVos can stay publicly gracious but turn fighter behind the scenes when she feels the need.


School Choice Leadership


Education choice is, after all, her baby. She practically introduced the concept in her state, and served as chairperson for such advocacy groups as the American Federation for Children (AFC) and the Alliance for School Choice.


She also served, for six years, as chairman of the Michigan Republican Party, but had no experience in national politics before her appointment as Education Secretary soon after President Trump took office.


Nevertheless, Randi Weingarten, president of the liberal-leaning American Federation of Teachers, says that although her demeanor is plain-spoken and personable, DeVos is “dangerous” in her relentlessness to achieve her goals her way.


Twin Strengths


DeVos comes from a background of both wealth and power. She’s a member of the Prince family that turned an auto parts business into a billion-dollar enterprise, and she married into the even wealthier DeVos family, the co-founders of Amway.


She’s put both strengths — wealth and power — to her goal of making charter schools an important part of the American educational system. To that effort, DeVos and her husband, Dick, co-founded the highly respected and tuition-free West Michigan Aviation Academy in her native Grand Rapids. The couple also originated the non-profit Education Freedom Fund for financing the school choice options of the underprivileged of the region.


Under their influence, the Detroit area has one of the highest concentrations of charter schools of various strengths and reputations. Betsy DeVos frequently clashed with the city’s public school system and expressed her belief that it should simply be shut down.


Steely Determination


As Education Secretary, DeVos feels that most public school systems work well, but she has shown no hesitation to confront those systems that are failing students. She is so controversial on the subject that she was only confirmed as Secretary by the tie-breaking vote of Vice President Mike Pence.


Seemingly in acknowledgement of her precarious position, one of the first steps DeVos took was to make contact with the leaders of both major teachers’ unions. The moves demonstrated the graciousness that shrouds her steely demeanor and passion for educational improvement through the competition of charter schools where public systems are failing.


Follow Betsy DeVos on Facebook.

McDonalds Meat Supplier-OSI Group Teams with Impossible Foods

Anticipation is on the faces of the couple sitting in the corner. These are the newly conscious people of today-people who care about their health and the health of the planet. Embarking on this new adventure, they take their first bite of the Impossible Burger. They’re not disappointed as they savor the same great flavor, same consistency, and the same juiciness as real meat.

Born in a lab in California, the Impossible Burger joins the ranks of the mountain of foods now offered for the growing demand for non-meat choices. Joining ranks with OSI Group-supermarket to the world, California startup-Impossible Foods is now ready to ramp up production to serve the overwhelming emergence of new consumers searching for vegetarian fare.

See more on Wikipedia.

With the opening of 59 Burger King restaurants in St. Louis, MO, each offering the Impossible Whopper, Impossible foods found itself with a supply-demand problem. The company had not anticipated the overwhelming consumer demand for its plant-based product. Joining with OSI Group which had been supplying McDonalds with meat products for the past 60 years, seemed like the obvious answer to their dilemma-the company had many years of proven expertise in production and distribution. A partnership between Impossible Foods and McDonalds is in the offing for a future date.

Having proved that plant-based meat can mimic the real thing very well, the company has seen demands by consumers for the same delicious fare to be offered in retail stores. Receiving a letter from the Food and Drug Administration recently has helped the company bring this desire a step closer to reality. The key ingredient for the meatless product, leghemoglobin-which is derived for soy root, is stated to be generally recongnized as safe. With this ruling by the FDA, there seems to be no stopping now for Impossible Foods and the OSI Group.

The future shows meatless choices expanding the menus of well-known restaurants everywhere. There are already 10,000 restaurants on two continents offering the plant-based meat. There has been significant growth in sales from large chains that Impossible Foods already does business with, and there are plans to offer consumers this choice in Dog Haus and California-based Wings $ Grill. To Learn More, visit: https://www.crunchbase.com/person/david-mcdonald-7

How to Improve Brain Function After a Stressful Summer Season

 Quincy Bioscience, based in Madison, Wisconsin, is a company behind the success of Prevagen – a brain supplement product. This product is used mostly in the United States, and according to statistics, Prevagen managed to dominate the market since 2016. One of the reasons why people are buying Prevagen is because they feel its effect after taking it regularly.

The makers of Prevagen claims that taking it regularly will result in positive health effects like improved brain function and sharper memory. This year, millions of people will be lining up outside the drugstores to purchase this supplement to recover from the stressful summer season.

Every summer in the United States, millions are going on vacation or engaging in different activities. Planning for a vacation inside the country or overseas can be stressful, and it can affect the brain negatively. Additional pressures during the trip would not help, and when coupled with extreme stress and fatigue, it may lead to a mental breakdown.

Taking Prevagen would help people who are starting to feel stressed about their activities because it would improve their brain function. This is important to keep someone sane, and to help improve their mental skills. For those who are not fans of brain supplements, there are things that they can consider to keep their brains healthy.

The first thing that people needs to do is to live a positive life. Stress contributes to neuron damage, and if it is happening regularly, the brain can be affected. To live a life without worries, people are advised to always focus on the positive things. Make it a habit to become grateful with all of the blessings that you are receiving every day, and avoid toxic people who always generate bad vibes. Read more: Prevagan Improves Memory and Regular Strength | CVS and Prevagan Regular Strength Capsules | Walgreens

Another thing that people should consider is their physical health. Experts agree that running or walking for several miles every morning can have a positive effect on brain health.

This is because of the amount of blood and oxygen that are supplied in the organ, making it work more efficiently. Training the brain to become sharper is also recommended for those who wanted to develop a healthier brain. Consider taking mental exercises and answering puzzles and questions to train the brain.

This would improve brain function, and you can also develop a sharper memory. There are groups and organizations in the United States that are promoting a healthy brain by hosting events that enable our brain to become sharper and consider joining them.

Lastly, people should consider meditation after they experienced a stressful summer. Meditation is a practice that needs extreme concentration, and it would help you clear your thoughts. If you only have a few thoughts inside your mind, you can live a happy and contented life.

Connect with Luke Lazarus on LinkedIn

Learn more about Prevagen:


Oren Frank: Investing in Mental Health

Talkspace is a young company that offers online therapy based in New York City. Oren Frank co-founded the company in 2012. Treatment on this platform is being provided by trained, qualified, and certified therapists. With over five years in business, Talkspace has grown to 1 million paying therapy clients and generating revenue of millions of dollars.

Talkspace was inspired by the positive results Oren and his wife received after couples’ therapy. It was then that they felt the need to extend the benefits to those who may need it. Before Co-Founding the company, Oren used to work as a senior marketing and advertising executive for McCann Erickson WorldWide. For Oren, TalkSpace is redemption and repentance for his sins in the advertisement world.

Talkspace has made it possible for many people to be able to access therapy without being limited by finances or inaccessibility. According to Oren Frank, therapy is essential to him and his wife: This prompted his wife to abandon her career as a software developer and went to study psychology. Watch Oren Frank on Youtube to learn more.

Oren is a believer in a women-led world, which he describes as a better world. He believes that women can do well in areas that men have so far failed, attributing this to their advanced level of thinking and doing things. As an entrepreneur, he believes that moderation is the key to productivity. Being able to balance work and other personal interests brings happiness and boosts productivity, which leads to better decision making.

The CEO views Social Media as a destructive tool to mental health, used to distribute hate. He advises people to spend less time on social media to help maintain their mental health. With million-plus users on the therapy platform, it shows that many people have taken an interest in mental health.

As a voracious reader and successful entrepreneur, he recommends Thinking Fast and Slow by Daniel Kahneman. According to him, the book offers an insight into information processing and decision making, the critical tools in entrepreneurship.

Source: https://www.bloomberg.com/profiles/people/20333655-oren-frank

Omeed Malik Has A New Jersey State Of Mind

Accomplishing goals takes a lot of hard work. One must be fixated on the end goal and take all necessary steps in order to succeed. This can entail higher education, sacrifice, as well as being able to adapt to circumstances and overcome them. Omeed Malik has had to do all of these things. His journey has not been an easy one, but he has reached a respectable level of success from his hard work.

As a native of New Jersey he quickly learned the value of taking education seriously. Omeed Malik was always concerned with his grades and worked hard to keep them up. He earned a Bachelor’s degree in Political Science and Philosophy from Colgate University. He then went on to earn a Juris Doctorate with high honors from Emory.

After graduating college he immediately went to work in politics. He acquired a post with the New Jersey Representative. In this post he learned the finer points of public speaking and preparing documents. This post led him to a position as a corporate attorney. This post helped him to learn about different facets of laws pertaining to business and business transactions.

Omeed Malik then took on employment with MF Global. There he served as the Senior Vice President. He served as the Managing Director and Global Head of the hedge fund advisory board with Bank of America as well. All of these positions gave Omeed Malik the experience to go on and found his own firm.

Omeed Malik is the founder of Farvahar Partners. This firm aids businesses at all stages of their existence. Through running this business he has learned to remain flexible and be willing to change course whenever it is necessary. His persistence and hard work has earned him significant respect in politics, law and financial sectors.

To know more click: here.

Isabel dos Santos Leads by Showing Up for the Local and Global Community

Isabel dos Santos is a community leader who truly cares about others. She is an entrepreneur and many know her because of her telecommunications company UNITEL. Isabel dos Santos is a self-starter in business, but she also believes in helping to carry out initiatives that will leave more of a global impact. One thing Isabel dos Santos has really been great at doing is her commitment to speaking engagements. 


By doing this she has been able to get her message out frequently. She often speaks about the importance of development. Many times she speaks at universities. Isabel focuses on women empowerment and the need for better education. She often talks about how people need to pull together to help struggling economies and also speak about other entrepreneurs who are connected to the economies. 


She thinks that everyone should have internet access readily available to them. They should be able to get the information they need just like anyone else. Technology is also a huge focus. Unitel has been a part of helping with the solution because they have placed high-speed cabling in various rural areas. Isabel dos Santos even had this same kind of conversation when she spoke in front of the European Parliament


A key benefit of having internet access available is how it would influence education. She believes these things will definitely help students who are a part of schools in underserved communities. To help with this initiative UNITEL partnered with Huawei for the companies Seeds For the Future Program. It provides an academic scholarship to students who have an interest in technology and who are leaders in information and communication technologies (Affiliatedork). 


Isabel dos Santos also has been a part of starting numerous entrepreneurial pursuits. These things have helped her to focus on what it takes to truly build a successful business. She is a leader who strives to help others in any way she can. 

Keep on reading about Dos Santos´ latest business projects at https://gazetteday.com/2019/03/black-billionaire-isabel-dos-santos/

Andrey Andreev, an interesting internet-aware Entrepreneur

45-year-old Andrey Andreev, born in Moscow, now residing in London, is an entrepreneur known for several internet websites and apps that you may be familiar with. His services tend to have a positive impact on people socially by connecting them to each other over the internet in unique and healthy ways. He is also passionate about film and animation design as evident by his latest project.


In the mid to late 90s Andrey formed his first businesses: Virus and Spylog. Virus was an online store for computers and related accessories formed in 1995 while Spylog – formed in 1999 – was a business which helped track user habits and site visitation. In the early 2000s Andrey Andreev continued on with new ideas. Begun was an ad firm formed in 2002, similar to Google AdWords. Following Begun, Andrey went onto a few different social and dating focused services: Mama, in 2005, Russia’s most popular dating site; Badoo in 2006, which is now considered the world’s largest social network; and Bumble, a service built with the help of Whitney Wolfe, who previously co-founded Tinder. Bumble is a dating service which empowers women by giving them space and time to make the first move, approaching men with the first message.


Andrey’s latest project is Dress Code, a unique boutique production studio based in New York. Dress code is co-founded by Andrey Andreev and Dan Covert who he met while in Graphic Design School. Dress Code employs a unique, design-focused approach to film and animation with a curated roster of directors, striving for diverse content. Dress Code has proven itself with several festival awards and acknowledgments, surely with more to come.


Given Andrey Andreev’s past and current line of work in the arts and internet social circles it will be interesting to see what he chooses to do next!


Available information about Andrey´s new projects at https://www.thetimes.co.uk/article/andrey-andreev-interview-from-russia-with-love-sunday-times-rich-list-whgbhsllh

Richard Liu : Owner of the Company

Richard Liu is the founder of JD.com which is an e-commerce giant all over the world but the biggest one in China. The company is housed in China and primarily works from there although global companies are invested in the company. The owner of the company is still quite young and sees a long future with the company as it is his baby and he has no intentions of ever leaving it while he is still able to work.

Having a strong work ethic drilled into him from a young age by his parents, he knew what it meant to work hard which is how he has been able to grow the company to what it is today. While he did end up more successful than most a lot of what went into the company was time as he had to grow it from the ground up and to do it so rapidly he was doing a lot on his own for a very long time. Learn More.


CEO Sergey Petrossov Explains His Vision For JetSmarter

Sergey PetrossovJetSmarter is a company that makes it less expensive to travel by private jet. Members can create shareable flights that other members can join, reducing the cost of the flight by everyone. If someone does want to fly completely privately they have that option, too.

It is led by Founder and Chief Executive Officer, Sergey Petrossov. When he took his first private flight in 2009 he was very surprised by how inefficient the private aviation industry was. He called it a mom-and-pop industry due to how ancient the procedures were.

He was four years old when his family moved from Moscow to California. He spent time in Colorado, too, before he moved to southern Florida. He earned a bachelor’s degree in finance at the University of Florida. He co-founded an education technology firm, which is still in business, before founding JetSmarter. Before this, he worked as a consultant in the private aviation industry so he could become very familiar with how it operated. JetSmarter started as a side project. His first idea was to create a real-time pricing platform. He built a prototype of this platform which he gave to people he knew that sometimes fly by private jet. After using it, they wanted him to leave the ed-tech firm and became his initial investors. He was ready to launch JetSmarter in March 2013.

Sergey Petrossov says his company is more than a private jet service. It is a sharing community. The subscribers who share rides on his company’s private jets are similar to one another, including their outlooks and interests. Some of his app’s subscribers join mainly just to meet other people rather than to just fly somewhere.

Taking the idea of community further, Sergey Petrossov has a vision of his company not just being in the aviation industry. He also wants JetSmarter to be able to navigate where people go once they land. His company’s engineers are developing predictive hospitality technology. JetSmarter has enough information about its customers to see what their behavioral patterns are. This can be used to offer them unique experiences in the city they landed in.