A professional like Ashley Lightspeed has worked with large companies and small companies and know the key aspects of building and furthering a business, that is one of the reasons why Ashley Lightspeed is in the venture capital business.
Here is one key fundamental to learn.
This pertains to the kind of image you want to project with your brand. Do you want it to be fun and peppy? Or serious and professional? Would using bright colors within your branding help? Or should you resort to utilizing neutral tones more?
The answers to these questions help you craft an image for your brand, which provides it with a distinct identity that people could remember. Instead of being just another business, your brand could find its uniqueness, and from there, complete the other parts of its persona effectively.
Moon Pie’s Twitter account and its transformation from a long-forgotten snack to a highly talked about brand is testament to this aspect. Learning from this brand is not that difficult either. Find your audience, develop your image accordingly, and get ready to strike a chord with the people whom you want to remember your brand. Related article at prnewswire.com
What does your brand want to achieve? Does it want to sell its products to increase the usage of technology? Or does it have the objective to make people’s lives easier through its services? Does it care for the environment in the process? Or does it give back to society in a different way?
This set of question lets your brand define a message. You may think of it as a mission statement as well. And this message or statement helps you develop your marketing persona. It is hard to overstate the importance of clarity and simplicity when building a brand.