Long House Studio

EOS Founders Talk Secrets to Success in Exclusive Interview

In an exclusive interview with Fast Company, the founders of Evolution of Smooth (EOS) answer questions about their secrets to success with their wildly popular EOS lip balm line.

Before now, the company has been mostly quiet on the subject of their success and their techniques for achieving such a high level of it in such a short period of time.

Nowadays, practically everyone is familiar with EOS. The brightly colored lip balms are featured everywhere from Instagram to celebrities’ handbags. But seven years ago, EOS was merely an idea in the minds of the company’s founders.

How, then, did EOS become the number two best-selling lip balm? (EOS lip balm is only surpassed by Burt’s Bees.)

Knowing that the major purchasers and users of their intended product were not being focused on, EOS dedicated themselves to connecting with women (specifically millennial women) by utilizing various channels, such as social media and blogs.

This was only a single part of the company‘s strategy, though. The other major angle they wanted to work lies in the design of their product. Lip balm has been packaged and sold in much the same way for more than a century.

So they set out to design a product that would engage all five senses and, at the same time, wasn’t gimmicky. And thus the iconic EOS lip balm orbs were born. https://well.ca/brand/eos-evolution-of-smooth.html

And it didn’t take them long to take over Wal-Mart, Target and Amazon stores and handbags everywhere.

Read more about EOS and their success story over at Fast Company.


Anthony Petrello – A Man On A Philanthropic Mission

Anthony Petrello is described in many terms: a mathematical genius, CEO of Nabors Industries. One of the most powerful people in the oil and gas industry, Nabors Industry. However, he mostly stands out for his selfless philanthropic endeavors.

He has been championing the embitterment of healthcare provision for years now, and there is no doubt that he is far from done.

Inspired by Love
Anthony Petrello’s generosity is inspired by the unconditional love that he and his wife have for their daughter. The couple’s daughter, Carena, was born at 24 weeks weighing just about one pound and suffering from periventricular leukomalacia (PVL). As a result, Carena was also diagnosed with cerebral palsy, which is associated with developmental delays and chronic motor skill impairment.

To this end, they have been greatly involved in medical research in this field not only financially but also morally and emotionally.

All-Round Philanthropy – Financial, Moral, and Emotional Support
To date, Anthony Petrello has donated $5 million the Texas Children’s Hospital’s neurological research center. He has also promised to donate $2 million more to further support the hospital’s research. Additionally, the couple has been researching about other neurological research centers around the world and providing financial support where necessary.

In addition to donating millions of dollars, Anthony Petrello has promised to rally other philanthropists to donate toward this course. To this end, the Petrellos are constantly involved in charities and social gatherings where they raise awareness about PVL and other neurological disorders affecting infants. The couple has also been inspirational to many other parents dealing with similar issues. In particular, the love that they have demonstrated towards their daughter has helped in alleviating the stigma associated with PVL and other neurological diseases.

Anthony Petrello has also been involved in many other charities in Houston, Texas and the world at large. He has donated towards environmental conservation, alleviation of poverty, and extermination of hunger, among other charities.

The Petrellos have aided their daughter every step of the way for the past eight years in spite of their busy schedule. At eight years old, Carena is now only learning to eat, talk, and walk by herself. However, the couple sees this as a great milestone, and their daily inspiration comes from watching Carena eat her breakfast without aid.