Beauty gurus know the name: Lime Crime. This cosmetics line is known not only for it’s vegan-friendly, cruelty-free formulas, but also for it’s vibrant, striking color palettes, and its fierce, determined founder, Doe Deere.
Doe Deere’s determination was instilled into her at a young age. Born Xenia Vorotova in Russia, she adopted the moniker “Doe Deere” in 2008 right before the launch of her company as a young entrepreneur. Becoming a business owner at the age of 27 wasn’t something that Deere was handed — it was something that she worked tirelessly for and never gave up on.
Deere’s story is one of fierce perseverance, strong work ethic, and the desire to succeed. She is an inspiration to people all over the world. She is an example that the American dream can become a reality.
Young Xenia Vorotova was only 17 when her mother announced that she would be moving Vorotova and her sister to America in hopes of starting a better life. Vorotova had spent countless hours reading American magazines and watching American television and movies. Moving to America was a scary, but exhilarating experience, one that Vorotova had dreamed of for years.
Upon their arrival in America, trouble struck. Vorotova’s mother had issues with her immigration paperwork which made finding a job nearly impossible in her field. As a result, she had to work odd jobs, such as house cleaning, in order to make ends meet for herself and her girls. Vorotova watched her mother work hard and she, too, knew that she had to work hard as well.
Despite her mother’s hard work, it was hard to make it in the Big Apple and Vorotova and her family ended up living in a homeless shelter. It wasn’t ideal by any means. The three petite women had to share a single bed in a tiny room. For food, they had to go to their local church. It was hard, but they were together. They never complained.
At the homeless shelter, a social worker put Vorotova’s mother in touch with a local non-profit. This non-profit, Sanctuary for Families, helped Vorotova’s family beyond measure. With the leader’s guidance, Vorotova was able to attend the Fashion Institute of Technology and her sister was able to attend Columbia University. Shortly thereafter, they even had a place of their own.
By the time Vorotova turned 27 — ten years after they landed in America — she chose the name “Doe Deere“ for herself and launched her own business called Lime Crime.
Today, Lime Crime is a well-known beauty brand that is near and dear to many. Doe Deere has created a brand that not only helps individuals look and feel beautiful, but also inspires them to be unapologetically themselves and to never give up. Deere’s story is one that so many can look to and be inspired by.