Late last year, the FastCompany Magazine published an article detailing the incredible strategy of lip balm startup EOS. EOS or the Evolution of Smooth has been put up against tight competition such as Blistex and Chapstick, the brand once synonymous with lip balm around the county. Quickly outgrowing the competition, EOS is taking hold as one of the most popular beauty brands to date, attracting celebrity customers like the Kardashian family and even Miley Cirus. So, what’s so great about EOS? It’s their strategy. In the article, Sanjiv Mehra, EOS co-founder shed some light on exactly how EOS lip balm took hold so quickly.
Sanjiv saw a product that has been largely untouched in decades, and a large opportunity to stimulate the lip balm market. It really broke down to only just two integral plays that made EOS the second biggest name in lip balm. http://www.ebay.com/bhp/eos-lip-balm
- Creating a brand for women
- Advertising to the right age group
By creating a brand for woman, there was a significant increase in interest in the product. Lip balm went from a bare necessity to a unique and fun beauty product. This alone attracted millions of women to the brand; all seeing a unique and inspiring twist on an otherwise unnoticeable product. The second play was getting the product in the right hands. By marketing their Amazon sold product to millennials, not only did they increase their customer base, but the tech-savvy, Facebook active social media happy girls took their new favorite beauty product to all new heights.
Fabletics by Kate Hudson is an active wear brand that inspires style and comfort. The best thing about this company is that it provides affordable prices and good quality products. Fabletics has produced a $250 million business in three years because of what they have to offer to their customers. One of their techniques to their great success is the reverse showroom.
Showrooming is where people browse offline but then buy cheaper products some place else. What Fabletics does is build relationships by being dependable and getting to know the local markets. Using this technique has gotten an increase in memberships among their customers. Fabletics makes it a priority to not destroy the consumers journey by giving them exactly what they see online and in stores.
Fabletics has many perks to shopping with them and signing up as a member. One of the best perks about signing up with Fabletics is that it is free and you are never forced to buy anything. When you join as a VIP member there is no monthly fee and you get your first outfit for $25.
Other perks to buying from Fabletics is the quality, style and value of the products. For the price you pay, the quality is really good because they can hold their shape and compression for a long time. They offer a variety of different colors and styles that everyone can find one they would like. The kind of value that Fabletics has to offer with affordable, good quality clothing beats what you would find at other name brand stores that offer the same quality but cost a lot more.
Fabletics is always focusing on the different ways it can offer customers a better journey shopping in their stores and online. As a result of Fabletics investing in a new type of showroom and retail experience, it is excelling in every point that a company should to improve the way people shop today. To get the best results for what you are shopping for, take the Fabletics lifestyle quiz to see what kind of active wear fits you. Start shopping for great quality and affordable apparel that will make your work out routine even better.
In the YouTube video “10 lifestyle Hacks You Must Try” viewers learn tips for common dilemmas. The first hack that Wengie teaches is to use a shaver to remove lint from sweaters if you do not have a lint brush. She demonstrates how effective the tip is in her video. She also instructs viewers to use a staple remover to open key rings. This tip is great for women who have long fingernails to follow. Wengie also recommends that people stack everything they need on top of each other so that they have items ready when they are ready to go. Another tip she provides is to conceal things that you have written on paper by not only by scribbling over it but also writing random letters and numbers on top. This is useful for information in the trash that you do not want anyone to learn.
She also recommends putting important papers in a plastic bag inside your purse so that you do get them crinkly. In addition, Wengie provides useful advice to viewers for garbage bags that tend to drip out liquids at the bottom after getting filled up. She suggests people should place newspapers at the bottom of garbage bags before placing any trash inside so that all of the liquid gets soaked up. She suggests that people place plastic hooks on their garbage pails so they can place the handles over the hooks. This keeps the handles from falling inside the garbage. Her useful tips make everyday problems a little easier to manage. The videos are fun to watch and provide great advice.