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Gustavo Martinez on Consultancy in Marketing

With his experience level, Gustavo Martinez had a lot to share about the marketing sector. Lately, he seems to be deviating from the customary methods and he had some insights to share on that. On matters regarding consultancy, he believes that is the future of the industry. The consultancy has been a strategy used in this field for almost 100 years.


The strategy has proven its worth over time and shown remarkable results. Seeking the services of a consultant can increase the functionality of the marketing industry. Gustavo Martinez was a consultant before taking on senior positions in reputable firms.


The foundation of any prosperous marketing firm lies within the creativity of the personnel. Marketing requires some level of expressive arts and requires one to expand his knowledge and innovation skills. Jobs in other fields have predefined plans and employees are familiar with the course of action to take when asked to carry out a task. The work schedule in such industries is monotonous and permanent.


Marketing requires a well-thought-of process just like any other artistic profession. Gustavo Martinez says you could liken the work of a marketer to that of a painter or composer. However, this is as far as the similarities go. When it comes to being in charge of activities in an advertising agency, one is required to assume the role of a business executive.


Working as a corporate administrator is a job that Gustavo Martinez knows all too well. It takes on a lot more than an effective administration to succeed as a marketing firm. Creativity continues to be at the core of every marketing strategy and a factor that determines performance. When looking for creativity, firms go for people that can deliver excellent results.


Creativity goes beyond being funny or knowing interesting facts. Firms have now developed a sophisticated criterion for selecting the best out of the pool of applicants. High achieving graduates are an ideal option for the independent consultant position. They are best suited in such a set-up as opposed to working in the traditional working hours.


The contribution of such brilliant minds is the reason consultancy is working flawlessly. Gustavo Martinez has also made his contribution to business acceleration. He is involved in a program with a firm called UV Business Acceleration. The corporate world can be a harsh place for a developing firm. There is a 90% chance of small firms failing after only three years of operation.


Companies that focus on artificial intelligence such as Massive Data Heights are working to help developing firms. The company collects many clients’ reviews and changes them into useful business insights. At the end of the day, the goal here is to increase the success rate of small firms by up to 90%.


Gustavo Martinez


In the past 35 years, Gustavo Martinez has acted in different capacities in the marketing sector. At some point, he was employed at Price Waterhouse and Henkel. He moved on to the chairperson position at Olgilvy and McCann World-group. Gustavo Martinez was a CEO at the established marketing company, J. Walter Thompson Worldwide.


Gustavo Martinez can be reached on LinkedIn.

Gustavo Martinez : Marketing and Advertising genius – putting creativity into action

As one of the world’s most well known and highly respected names in marketing and advertising, Gustavo Martinez has influenced and revolutionized pop culture time and again with many of his ad campaigns over the past 35 years.


Gustavo Martinez is now putting his 35 years of success and experience towards harnessing his entrepreneurial skills in his work as an expert consultant in marketing and advertising. This allows him the creative freedom to be hands-on in his projects and serve his clients in a personal manner. Martinez believes that caring about people and listening to what they have to say is the key to being productive in this industry. Everyone has valuable skills and personal views and Martinez excels at implementing these in every project.


Career History

Gustavo Martinez has worked for some of the world’s greatest marketing firms throughout his distinguished career. Martinez served some of the most elite clients at Henkel and Price Waterhouse where he honed his creativity and proved invaluable to the company. At Olgilvy and Mather, Martinez was a leader in the company holding the position of President. Likewise, he also held the position of President at McCann World Group. He even held the prestigious position of Chief Executive Officer at J. Walter Thompson Worldwide.


Creativity in Action

Working in the advertising and marketing world is unlike any other form of business in the way that it requires you to blend artistic creativity and free-flowing thought with the rigid structures of business and punctuality. Martinez has thrived in both of these aspects and is happy to share his knowledge with others who may want to follow in his footsteps. Martinez recommends the use of a digital planner to stay on track with daily and weekly tasks and suggests reading “Think and Grow Rich” for any business owner who wants to take their success to the next level.


He has even aided companies in recruiting creative talent, guiding the entire process. Martinez knows that the most successful workers in this industry need to retain their sense of independence in order to promote and stimulate creativity, and people who fall into this category are often not suited to the typical business structure environment.


Marketing for Start-ups

With a failure rate of 90 percent for start-ups worldwide, Martinez is putting his marketing skills to work for new companies, emphasizing that the right advertising is equally as important as the actual products being sold. Analytics and technology such as Massive Data Heights are some of the modern strategies that Martinez in conjunction with UV Business Acceleration are implementing in their efforts to improve the success rate of their start-up clients. Trial and error in regards to honing in on the correct audience can be risky and difficult for new companies. With the additional challenge of increasing competition, trying to advertise without professional help can be daunting. Martinez helps improve the outcomes of a new company’s marketing efforts from day one.


Charity matters

Unlike the businesses that Martinez creates marketing campaigns for, he believes that charity should never be used to make a company look good or as a personal status symbol. Martinez says that charity for advertising purposes is not charity. Donating to charity needs to be for the right reasons, it needs to be from the heart.


Follow Gustavo Martinez on Facebook.

TigerSwan Provides Unique Services to Customers

tigerswan, james reese

Security concerns and risks have continued to be one of the largest issues facing businesses for decades. While this is a historical risk that has always had an issue on the modern world, the changes in the world and economy have continued to make it more prevalent. One of the leading companies today that is built to help you mitigate these risks is TigerSwan.

 TigerSwan is a very diverse company that focuses on providing solutions for uncertainty for companies of all sizes. One of the top services that TigerSwan provides today is through its Guardian Angel platform. This is a very unique platofmr that provides visual analytics and related solutions to companies all over the world. This helps them to build a strong organization, which allows them to identify and manage these risks.

tigerswan, james reese

TigerSwan also has a great security management team, which is built to help an organization secure itself from a variety of threats that are unique to this digital world. The team at TigerSwan has very extensive security experience, which allows it to come up with unique solutions to mitigate risks.

Additionally, TigerSwan has a variety of construction management and logistics services that are unique to similar firms. This allows organizations to be more efficient and manage their costs, which can help to make any construction project a profitable one. TigerSwan can then continue to provide certain oversight services going forward as well. This has helped the company to continue to grow in this field, which allows it to provide an even more diverse set of services to its customers.

The TigerSwan team and organization would not be anywhere if it was not for the great leadership provided by the CEO, James Reese. While TigerSwan has grown into a leader in the security industry across the world, it would have never grown to the current levels without the leadership of James Reese. Under the guidance of James Reese, the company has continued to find new ways to serve its customers and make them more secure organizations. In the future, he will continue to have a major impact on the organization.

Read more here https://www.tigerswan.com/our-services/

James Reese and Tigerswan

“james reese tigerswan” “james reese tigerswan”

James Reese was a respected member of Delta Force, a special operations unit that is part of the United States Army. He commanded critical task forces and small groups in some of the most contentious conflict zones in the world. James Reese came up with an idea while training with Delta Force; the idea for a private security firm. Tigerswan, as it would come to be known, is one of the best crisis management and risk mitigation firms in the world. It is also known to have some of the best security teams in the world – James Reese knows how to put together an effective team.

As the CEO of Tigerswan, Reese has had to switch gears mentally – although not as much as he thought he would. Tigerswan was founded in 2008 and now employs more the 300 people. He notes that it is just as stressful as the military, if not more so. He still is responsible for the lives of others. He works daily to protect clients from harm. He is also, however, relied upon to provide pay checks for his employees, another form of livelihood. This stresses Reese out, but he says it is worth it to watch his employees grow.

He says one of the hardest transitions – for him – is the financial worries. When he was in the military, he commanded some of the most elite and talented soldiers in the world. He didn’t need to worry about their salaries, nor the cost of the equipment. These facets of the operations were taken care of by the federal government. Now, however, Tigerswan is footing the bill. Thus, he notes that he can’t always afford to hire the best talent in every single field, but he looks forward to the opportunity to train people to become some of the best in their field.

Tigerswan can afford some talent, however, so James Reese hires it in the places where it is needed the most. Additionally, Reese searches for people will obvious talent who are still early in their careers. These people can be acquired for less money but can be trained to be industry leaders. Reese enjoys this aspect of the job, as it not only creates great employees, but it also works wonders for team cohesion. His ability to lead these individuals and help them grow into bigger roles sets him apart as a leader and CEO of a company.

James Reese and everyone who works at Tigerswan pride themselves on the teamwork that they consistently exude as a group. This helps goals be reached easier and more efficiently. He stresses that it is important not to micromanage a team, especially those with significant experience. Provide feedback and expectations for an end goal and the resources to get there. Provide help if needed. These are the guidelines that James Reese provides for leadership. Additionally, he notes that the team is focused on putting the mission first, whether they are civilians of veterans. This loyalty helps the company grow successfully.

Find out more here https://jamesreesetigerswan.contently.com/

Gustavo Martinez, Marketing and Ad Specialist

Gustavo Martinez is an advertising and marketing consultant. He has been popular in the field for nearly 40 years. Throughout the years since he began his work, he had headed business venture in high ranked and recognized firms coming with famous advertisements while in business.


Gustavo Martinez acted as a leader and head of J.Walter Thompson Worldwide, one of the most recognized marketing firms known in history. Together with getting experience from previous companies he had worked, such as Henkel and Pricewaterhouse, he also got the chance to be the Chief Executive Officer of other advertising companies such as McCann WorldGroup among others.


In the early months of 2019, he was interviewed, and there was a lot to learn from him. First of all, it was clear from Gustavo Martinez’ point of view that consultancy was necessary for the marketing field. Unlike other companies that have numerous ways of achieving their objectives and build up themselves, Gustavo goes ahead to state that marketing and advertising industry is sensitive in that it is similar to art and for it to be a successful business venture, there must be a skilled artist behind it.


Gustavo says that most innovations are driven by creativity, and so does the marketing and advertising industry. He says that finding the link between the consumers and companies is a factor to put into consideration if the business is to be successful and lead to many sales. In his statements, he said that most people behind the marketing plans and ideas are not the ones that work from dusk to dawn.


He admits that he works a lot and that besides spending ample time with his family and relatives, his days are usually very busy as he works for almost 15 15 hours a day. He acknowledges the power that the internet possesses and to what extent it takes marketing and advertising companies. He bases these facts of internet capability from the history of the milestones achieved by various marketing and advertising companies through the internet.


For his success and productivity, Gustavo Martinez gives credit to being generous, being attentive, the internet itself as well as being considerate to others. He says that these are the various factors that have made him prosper in his business and give him the drive to do business. He continues to say that different people have different opinions and perspectives and that everyone should be given a chance to air out his ideas or views.


He stressed the importance of practicing charity as a way of giving back to society. He, however, said that it should be done out of a sincere heart and not to gain popularity among the people. He concluded by saying that finding the best talent is the key to a successful company by investing in competent employees.


Follow Gustavo Martinez on twitter.

What Nitin Khanna Believes is the Way to Success

Nitin Khanna, an entrepreneur from Portland, Oregon is changing the way things work. As the CEO of Mergertech, he is focused on advising on tech and various tech platforms. Building relationships around the world gives him the edge on learning how things work in other parts of the world. Where did he work prior to having this business experience?

Growing up in India, Nitin understands the value of hard work and ingenuity. Born in Himachal Pradesh, India, he was living near the Himalayan mountains. Although his father was military when he was a young boy, many of his family members were entrepreneurs.

Growing up, he had the chance to admire so many around him. Spending time observing the work in cement plants, as well as parts factories always encouraged the business side of his mind. While he was observing, he was taking note of everything he observed, and how businesses were being run for greatest efficiency.

Attending a boarding school at age eight, he was attending one of the finest schools available in India. The Lawrence School was an independent school in the area, named after the hill that the school is located on. The motto of the school was fitting for him. The motto was “Never Give In“, giving him inspiration for his life and work.

Some of the best advice Nitin Khanna says that he has received, is something we hear a lot of entrepreneurs say these days. One of the key things he mentions first in a recent interview is that you have to be patient. Focusing and not allowing yourself to become anxious is one of the big keys to achieving success.

Working hard and being fair in all dealings is another aspect that Nitin Khanna shares in his discussion about working in business and achieving success.

Upon his middle teenage years, Nitin Khanna moved to the United States and began his search for lifelong opportunity in business. He attended Purdue University, and later he went on to earn his master’s degree in the same field.

Find out more here http://scholar.google.co.in/citations?user=s6tJIZkAAAAJ&hl=en

Marc Beer Joins the Top Management of LumeN XT

Recently, Marc Beer was named LumeN XT, Inc.’s Chairman of the Board. LumeN XT is an established private company which has been creating proprietary surgical illumination products to streamline minimally invasive surgeries. Beer is a highly experienced entrepreneur and medical professional. He has over 25 years of experience developing and commercializing in several fields including pharmaceuticals, biotechnology, diagnostics and devices.


After the appointment, Marc Beer said that it was a proud moment for him and he felt privileged to work with a committed and successful group of both engineers and surgeons who have spearheaded many advancements in the field of surgical illumination. The group of engineers and surgeons played a huge role in the development of the LumeN XT proprietary technology promoting safe surgeries. Marc Beer believes that the significance of LumeN XT platform will continue to increase as more surgeons leverage minimally invasive approaches to perform surgeries.


The technology has been in use for quite some time. The surgeons who have had the privilege of using targeted illumination testify to the enhancements in precision, visualization and flexibility it comes with. LumeN XT provides a platform which is used to reduce heat during surgeries improving low-cost disposable options, surgical precision, and safety.


Paul Rhyne, LumeNXT Co-Founder, praised Marc Beer for his success in the healthcare sector. He has demonstrated a leadership style that has helped startups to sail through to success. He has started, established and helped many startups to grow through multiple growth phases. His experience helping companies to expand globally and along the path of profitability is unmatched. The experience and expertise he brings on board will be highly valuable to his new company.


Marc Beer is the current CEO of Renovia, Inc., a women’s health startup he founded to address pelvic floor disorders in women across the world. The health company develops therapeutic and diagnostic products for more than 250 million women around the world who suffers from pelvic floor disorders.


Prior to starting Renovia, Inc., Marc Beer served as Minerva Neurosciences Inc.’s Founding Chairman. Minerva Neurosciences is a leading clinical-stage biopharmaceutical company which develops products for the treatment of central system diseases. It is performing several late-stage clinical trials and developing products for insomnia and mood disorders, schizophrenia, Parkinson’s Disease and major depressive disorders.


Prior to delving into Minerva, Marc Beer held several other leadership roles in the field of biopharmaceutical overseeing addressing of rare disease globally, initial public offerings, global growth, acquisitions and more. He has served at numerous companies in leadership positions. He served at ViaCell as the Founding CEO. He also served in the Erytech Pharma board of directors as a member. Additionally, he held multiple positions at Genzyme, the most prominent one being Vice President of Global Marketing. He is an alumnus of Miami University and a holder of a BS. Learn more: https://www.prnewswire.com/news-releases/lumenxt-names-marc-beer-chairman-of-the-board-300822547.html


The Next Venture of Nitin Khanna

The life of a business innovator often begins from a young age. The brightest minds in the world are often inspired by something in their childhood. Nitin Khanna grew up halfway around the world in India. He acquired firsthand knowledge of what can achieved with one’s hard work. Nitin Khanna soon went to the United States to pursue his higher education. Upon obtaining degrees in Industrial Engineering, he jumped head first into the business world. He recounts his story and looks to the future of his business ventures in a recent article with Digital Mode.

The story of modern day Nitin Khanna begins in the 1990s as a fresh student out of school. He got a job with Oracle Corporation, where he served many top potions in this transition period of technological advances. He realized the potential was unlimited in this era the market was trending towards. Nitin Khanna teamed up with his brother on a venture known as Saber Corporation. This was a company stood at the helm of this transition period. They helped private and government agencies alike upgrade their software. The company was a massive hit and worth millions by the time Nitin Khanna left to pursue his next venture.

In order to capitalize on the growing trend of company mergers in the late 2000s, Nitin Khanna founded MergerTech. This was a company designed for him to directly advise clients on smart business moves. His influence quickly grew, and his name was featured among the list of top individuals in the business industry. His business was ranked at the #1 Mobile Bank during the peak of its performance. However, market trends are forever changing. The most recent trend Nitin Khanna has pursued is the cannabis industry. In a country where individual are legalizing the drug one after another, he laid the groundwork for an all in investment of the market.

Nitin Khanna is a businessman with a strong sense of noticing industry trends. He always moved from venture to venture with a positive outlook. There is always something to be gained from trying to tap a market.

Visit Nitin’s blog to read more about his insights on several topics https://www.nitinkhanna.com/

Gustavo Martinez Is A Marketing Professional Who Believes In The Value Of Recognizing People’s Worth

Gustavo Martinez is a marketing and advertising expert who has been working in the sector for more than 30 years. He has been a part of some of the most well known marketing firms in his day and has helped to create some of the most iconic ads of our times.

He worked with McCann Worldgroup by serving as its president and has also served J. Walter Thompson Worldwide as its chief executive officer. Before this, he spent time with Price Waterhouse and Henkel, but he now works as a consultant in the industry.

Gustavo Martinez has commented that marketing professionals must learn how to be creative. While it may not appear so, the marketing industry requires the kind of mind that looks for solutions that are outside of the box. He looks at advertising as an art and has compared marketers to painters who have a process they follow.

There is also a need for leadership in the industry, and he has been filling in this need for some time. The firms he has worked with have only recruited the top talent in the field, and many of these people need a different kind of leader as they don’t always fit into the confines of the working world. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez – Medium

Gustavo Martinez was recently asked what a regular sort of day looks like for him. He responded by admitting that he is a workaholic, of sorts. He usually wakes up in the early hours of the morning and then enjoys breakfast with his family. After this, he will check his email and look into the news for the day. He then gets to work around 9 am and continues to focus on work until nighttime.

Gustavo Martinez brings ideas to life by working with a team who provide a diverse way of looking at things. He does his best to keep his team focused and motivated by inspiring them. He has found that the best strategy is to place team members in the kind of projects they tend to resonate with.

Martinez has also talked about the importance of rewarding team members when they do well. Gustavo Martinez suggests that entrepreneurs should always be genuinely curious about other people and their points of view.

It is important to recognize people’s worth and value, and it is just as important to let them know when you notice they are doing an excellent job.

Learn more about Dr. Saad Saad:



“Marc Beer, the Founder and CEO of Biotechs Companies “

Marc Beer is reigning the Chief Executive Officer of Renovia Inc., a company he co-founded for the express purpose researching, developing, and marketing female gender-specific products for their pelvic floor disorders. This female malady robs hundreds of millions of women of their ability to control the muscles of near their pelvic floor. The three main types of pelvic floor disorders are as follows: fecal incontinence, urinary incontinence, and pelvic organ prolapse. Women with fecal incontinence lacks the ability to control their bowel movement, while those with urinary incontinence lacks the ability to control their bladder. Women with pelvic organ prolapse have sunken uterus, bladder and bowel, which causes the vaginal canal to bulge. Among these three different types of pelvic floor disorders, urinary incontinence is by far the common type of pelvic floor disorders affecting over 250 million women across the globe. Women develop pelvic floor disorders as a consequence of giving birth, but this is not the only cause of pelvic floor disorders. Other causes include obesity, injury to the pelvic region, nerve damage, and surgery.

In order for Marc Beer to research, develop, and market female gender-specific products for their pelvic floor disorders, he needs substantial capital to pour into Renovia’s research and development programs. Thus, Marc Beer contacted three investors, the Missouri-based Ascension Ventures, the New York-based Perspective Advisors, and the Longwood Fund, and raised $42 million from them. The money raised will not only be used to research and development four new therapeutic and diagnostic products but also to develop an improved version of Leva, the company’s maiden product, which successfully gained the FDA’s approval in April of 2018.

Marc Beer is the quintessential CEO in that he possesses well over 25 years of experience in the area of developing and commercializing biotechnology, devices, pharmaceuticals, and diagnostics. He received his college degree from Miami University in Ohio. Apart from co-founding Renovia, Marc Beer has founded a good many number of other biotech companies, such as ViaCell, Minerva Neurosciences Inc., and Good Start Genetics, Inc. Marc Beer founded ViaCell in April 2000, a biotech company which specializes in the area of not only collecting but preserving and developing umbilical cord blood stem cells as well. Marc Beer so exceptionally managed and led ViaCell that the biotech went public in 2005. Marc Beer has also founded Good Start Genetics, Inc. and has served as its chairman of the compensation committee and chairman of the board of directors, as well as Minerva Neurosciences Inc. and served as its chairman of the board, chairman of the compensation committee, and a member of the company’s audit committee. Learn more: https://ideamensch.com/marc-beer/