Don Ressler is an entrepreneur behind beauty brands such as Intelligent Beauty, FitnessHeaven.com, and Alena Media. After the acquisition of FitnessHeaven.com by Intermix Media in 2001, Don co-partnered with Adam Goldenberg to create Alena Media. Alena Media was started as an e-commerce business and generated several million in profit and was the primary revenue generator for Intermix. In 2005, News Corp acquired Intermix.
Goldenberg and Don Ressler later joined forces again with the addition of former Alena team members and co-founders to strategize the beginning of Brand Ideas which rebranded to Intelligent Beauty. The first launch by Intelligent Beauty, DERMSTORE, catered to the skin and cosmetic needs of their clients. SENSA, their second brand, was a collaboration with Dr. Alan Hirsch to enhance the common products of the firm, hence increasing their annual income.
In 2011, Intelligent Beauty set up JustFab, a fashion retailer firm of Don Ressler. JustFab received $33 million in funding from Matrix Partners in 2011.With the integration of Kimora Lee Simmons as the president and creative director of the company in September of 2011, JustFab increased to a volume of 4 million members by the end of 2011. In April of 2012, the firm raised $76 million with the help of Rho Ventures, Matrix Partners, Crossover Ventures and Intelligent Beauty in a span of only two months,
After collecting research data on JustFab’s population of their clients, the company decided to expand their business to serve more children with fashion wear. On January 18th of 2013, JustFab acquired Fabkids on Bloomberg, a fashion subscription service for children. On May 23rd of 2013, it expanded its business further by buying European Fashion e-commerce website which had a subscription of approximately 500,000 in the count. The members were majorly France and Spain nationals. The added count in membership added to the 1.5 million people across Germany and the United Kingdom.
In December of 2013, had expanded its members to 3 million in count across Europe. In October of 2013, JustFab accepted a $40 million funding from Series C, aiding it to launch Fabletics. Fabletics sells athletic attires on a website developed in partnership with Kate Hudson. To increase its returns, JustFab administrators acquired the rivaling show company, SheDazzle in August of 2013.
JustFab closed a deal on an $85 million funding by Passport Special Opportunity Fund, Matrix Partners, Shining Capital, and Technology Crossover Ventures. The totaled capital collected by JustFab amounted to $250 million.