One cannot talk about the Brazilian tourism industry without mentioning Guilherme Paulus. He has been one of the most consistent investors in the sector and is, therefore, a recognizable figure there. The father of two was able to overcome not going to medical school and much more to create some of the most recognizable brands in this sector. His style of investment has been one that entails creating companies from scratch and then growing them through innovation to market leaders. This has not only created wealth for him as he is worth well over one billion dollars but has also helped him achieve one of the long-held dreams that of creating jobs for as many as he could in Brazil. Check this article at istoedinheiro.com to learn more.
His first company was CVC Brasil Operadora e Agência de Viagens S.A. which they established together with met Carlos Vicente Cerchiari. The company has grown into one of the largest in the sector and has been able to acquire a number of competitors. In 2009 Guilherme Paulus sold 63.3 percent of the company of a private equity group for an estimated 400 million dollars. The company is today listed on the Brazilian stock exchange. It has managed to grow the number of services it offers to tours, cruise ship tours, travel and chartering of planes for clients. These among others have been made possible by the need to innovate as directed by Guilherme Paulus. He has always believed that unless the company was offering clients something new they would soon get bored by the monotony and leave for other companies. He ensured that these new products were aggressively marketed to potential clients and at the same time made available in the over 400 cities where their agents exist as well as their online portal.
In 2005 Guilherme Paulus established GJP. This would be greatly aided by the 400 million received from the sale of CVC as he was able to pump a substantial amount into the development of new hotels and resorts. The network has been able to grow from just two hotels to nineteen with approximately three thousand rooms spread across the country.