Gustavo Martinez is a marketing and advertising expert who has been working in the sector for more than 30 years. He has been a part of some of the most well known marketing firms in his day and has helped to create some of the most iconic ads of our times.
He worked with McCann Worldgroup by serving as its president and has also served J. Walter Thompson Worldwide as its chief executive officer. Before this, he spent time with Price Waterhouse and Henkel, but he now works as a consultant in the industry.
Gustavo Martinez has commented that marketing professionals must learn how to be creative. While it may not appear so, the marketing industry requires the kind of mind that looks for solutions that are outside of the box. He looks at advertising as an art and has compared marketers to painters who have a process they follow.
There is also a need for leadership in the industry, and he has been filling in this need for some time. The firms he has worked with have only recruited the top talent in the field, and many of these people need a different kind of leader as they don’t always fit into the confines of the working world. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez – Medium
Gustavo Martinez was recently asked what a regular sort of day looks like for him. He responded by admitting that he is a workaholic, of sorts. He usually wakes up in the early hours of the morning and then enjoys breakfast with his family. After this, he will check his email and look into the news for the day. He then gets to work around 9 am and continues to focus on work until nighttime.
Gustavo Martinez brings ideas to life by working with a team who provide a diverse way of looking at things. He does his best to keep his team focused and motivated by inspiring them. He has found that the best strategy is to place team members in the kind of projects they tend to resonate with.
Martinez has also talked about the importance of rewarding team members when they do well. Gustavo Martinez suggests that entrepreneurs should always be genuinely curious about other people and their points of view.
It is important to recognize people’s worth and value, and it is just as important to let them know when you notice they are doing an excellent job.
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