Long House Studio

Lori Senecal Plans To Retire From CP+B At The End Of The Year

Lori Senecal, CP+B’s Global CEO is set to leave her position at the end of 2017. She assumed her position of CEO at MDC Partners agency, CP+B, in 2015. The agency had just created this position. Previously, she served as the CEO and president of MDC Partners Network, a position she continued to hold as she worked for CP+B.

According to Chuck Porter, Lori Senecal has helped CP+B to transform into a new international agency with the nimbleness and flexibility of an entrepreneurial startup. Porter is the chairman and co-founder of CP+B. During Senecal’s tenure, CP+B entered into a partnership with the American Airlines in 2015. CP+B took the account away from TM Advertising that had worked with the airline company for 25 years.

In a statement on GC Report, Porter said that they have developed strong structures that will play a pivotal role in developing the next-generation of leaders for the organization. They are taking the time to come up with thoughtful decisions regarding CP+B’s leadership moving forward. Moreover, the company will be ready for a smooth transition when she retires at the end of the year. Porter remarked that Lori is an excellent partner and friend. He added that the agency is more effective and smarter thanks to her guidance.

Lori Senecal pointed out that together with Chuck Porter they had privately created a plan for her departure when she joined as the initial global CEO of the agency. Porter on Ideamensch noted that he brought Lori on board because the agency needed her management genius and her organizational skills. He said that the move turned out to be better than he expected. Lori increased the company’s international presence and established a global management structure. Apart from Lori Senecal, Richard Pinder is the other high profile leader to leave CP+B.

About Lori Senecal

Lori Senecal has provided transformative leadership for Crispin Porter + Bogusky (CP+B). She is respected for her strong personality as well as advertising and marketing knowledge. Lori pioneered the development of innovative advertising techniques. She focuses on ingenious technology solutions, which offer solutions to business challenges.

Lori Senecal is an alumnus of McGill University. Previously, she served as the president of McCann Erickson’s New York office. While working in New York, Lori helped leading brands like Xbox and Coca-Cola to create successful advertising campaigns. Her reputation as a branding genius saw her work closely with renowned companies such as Victoria Secret Pink, American Express and BMW.

https://www.linkedin.com/in/lorisenecal

https://www.youtube.com/watch?v=NjY-yKuLlcw