At 24 years, Jojo Hedaya and his business partner, Josh Rosenwald launched Unroll.Me, an email service, which attracted over a million users. Unroll.Me helps users swiftly clean up their email inbox by consolidating their subscriptions. They have joined the many other young entrepreneurs who have proven; indeed, you don’t need grey hair to impact the world.
Hedaya attended Brooklyn College and served as the Vice President of the students association. He took a leap and dropped out of college to work fulltime on Unroll.Me despite being just three credits shy of a degree. The big risk paid off when they successfully launched their product and later sold it off to Slice. Hedaya stayed on as the Chief Product and Consumer Officer of the company.
— Jojo Hedaya (@jojo) November 24, 2014
It wasn’t a smooth journey though. Their first version of Unroll flopped, but this did not deter their determination. Jojo Hedaya observed that they needed to make a product that was not too complicated to the user dominated market. It took them two more months to develop and launch Unroll.Me.
Nuggets of Wisdom for young entrepreneurs
The business world, according to Jojo is dynamic, and people have diverse strengths and weaknesses. He suggests that anyone who wants to start a venture should do it in the field they are passionate about. He points out that he loves creating and maintaining a good office culture. He enjoys improving himself and his employees in various ways. His passion is represented by an all-star team which he built earlier on while still growing his company.
Jojo describes entrepreneurship as a world of constant change, full of ups and downs. Even when things are so smooth, it’s important to plan ahead. Similarly, when things are so rough prepare for change. As a young entrepreneur, your family may not support your path of choice. Regardless, you should be ready to face the pressure.
Lastly, beware of your competitors and learn from them. Although Hedaya was running up against the world’s largest corporations like the Gmail, he wasn’t worried because he had a clear vision of what he wanted. He learned from the failures of his competitors, which inspired him to prioritize on simplicity above anything else.