Steve Lesnard is a regular presence in the global marketing realm and he is a frequent commentator on ways that marketing departments can achieve success. He recently opened up on the topic of how marketings can get the most out of their influencer strategies. There are two major points that Steve makes concerning this important area of marketing.
The first point that Steve Lesnard makes is that marketers need to build a true connection between themselves and the influencers that they utilize to promote a brand. It is important when collaborating with a recognizable influencer that they are authentic in their connection with the brand that you are putting forward. Steve Lesnard emphasizes that this should be the first consideration that marketers bear in mind.
Steve Lesnard points out that celebrity influencers can play a major role in a marketing campaign but marketers should also consider the value that they can get out of more grass roots-oriented strategies. Identifying influential consumers who use a product can be a great way to build exposure for said product.
5 insights to build a lasting brand. 1. Have a clear mission. What problem are you trying to solve? What do you want to be famous for? @stevelesnard @nike @ADMA #ADMADataDay @agenixon pic.twitter.com/5AkHsOGR4j
— Legends & Leaders (@LegendsLead) April 1, 2019