Fabletics by Kate Hudson is an active wear brand that inspires style and comfort. The best thing about this company is that it provides affordable prices and good quality products. Fabletics has produced a $250 million business in three years because of what they have to offer to their customers. One of their techniques to their great success is the reverse showroom.
Showrooming is where people browse offline but then buy cheaper products some place else. What Fabletics does is build relationships by being dependable and getting to know the local markets. Using this technique has gotten an increase in memberships among their customers. Fabletics makes it a priority to not destroy the consumers journey by giving them exactly what they see online and in stores.
Fabletics has many perks to shopping with them and signing up as a member. One of the best perks about signing up with Fabletics is that it is free and you are never forced to buy anything. When you join as a VIP member there is no monthly fee and you get your first outfit for $25.
Other perks to buying from Fabletics is the quality, style and value of the products. For the price you pay, the quality is really good because they can hold their shape and compression for a long time. They offer a variety of different colors and styles that everyone can find one they would like. The kind of value that Fabletics has to offer with affordable, good quality clothing beats what you would find at other name brand stores that offer the same quality but cost a lot more.
Fabletics is always focusing on the different ways it can offer customers a better journey shopping in their stores and online. As a result of Fabletics investing in a new type of showroom and retail experience, it is excelling in every point that a company should to improve the way people shop today. To get the best results for what you are shopping for, take the Fabletics lifestyle quiz to see what kind of active wear fits you. Start shopping for great quality and affordable apparel that will make your work out routine even better.