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Why Did Flavio Maluf Invest in Sustainability and Social Action?

Flavio Maluf is the chair and executive Eucatex, one of the largest producers and supplier of doors, MDP and MDF, wood fiber sheets, panels, floors, varnishes, and paints. On 23rd November, Flavio Maluf turned 67, and since he started his career, he has always focused his attention on sustainability and social actions. Through Flavio Maluf’s effort, Eucatex has always used eucalyptus as raw material for the manufacturing process.

Eucatex has invested in reforestation and land in order to guarantee self-efficiency when it comes to supplying. The main objective of the program is to inform the public concerning environmental preservation. It also educates them about how eucalyptus is important when it used as raw materials for producing forest-based products. The participants of the program learn about tree planting in the urban areas its benefits. Since Flavio Maluf and his team implemented the program, the company has received over 27,000 visitors.

Learn more at mundodomarketing.com about Flavio Maluf

Under the leadership of Flavio Maluf, the company has built a good relationship with the community around them. Specialists sent by the company always visits individuals living near Eucatex farms. The major aim of the initiative is to improve the company’s relationship with society and gather information about risks of forest operations and they also provide a socio-economic diagnosis. The other objective of the program is to promote well-being and quality of life.

Maluf’s company has developed an Apiculture program to generate income that will be used in supporting families living near the regions around the forest. Consequently, the forest unit generates over one thousand job opportunities for individuals living in the immediate society. Finally, Eucatex invests much of its available resources in the preservation of forest through prevention of fires which occur mostly during dry seasons. This ensures that if a fire occurs it does not spread to vegetation area. Source: https://pt.wikipedia.org/wiki/Fl%C3%A1vio_Maluf