Restaurant Business Online posted an article about the new partnership between Impossible Foods and OSI Group. OSI Group is a supplier of meat for the popular fast food chain McDonalds. The two companies have been working together for over 60 years. OSI Group and Impossible Foods plan on working together to market the new Impossible Burger in the very near future. Burger King’s in St. Lois, MO have already launched their Impossible Whopper. The article mentions that there has been extreme demand of the new plant based Impossible Burger and has led Impossible Foods to do what they can to keep up.
Many restaurants that include popular chains like Cheesecake Factory, White castle, and Qdoba have opted to feature the Impossible Burger on their menus. Impossible Foods hired a former executive of Dropbox, Dennis Woodside, as president in an effort to help with the ever-growing demand that the company is seeing since the launch of the Impossible Burger. The company did not see this huge demand for this best quality product coming and have been struggling to keep up. The company recently announced there would be $300 million in funding to help scale-up the company’s manufacturing to produce these burgers more effectively and efficiently.
Impossible Foods senior vice president, Sheetal Shah says that a future partnership with McDonalds is very possible with the Impossible Burgers huge demand and popularity. Shah sees the company going very far with their Impossible Burger in the near future. McDonalds have taken a wait-and-see approach to the new Impossible Burger. The restaurant chain wants to see how the burger performs at Burger King and Del Taco before they jump onboard the new trend. This new deal does spark another connection between McDonald’s and the plant based meat market. The company’s former CEO Don Thompson, is on the board of directors of Beyond Meat.